OUR STORY
ABOUT US:
Viewed as one of the fastest growing ethnic beer brands, Rupee was designed & crafted by a world-renowned master beer brewer responsible for launching over 100+ international beer brands, & an award winning Indian chef. With numerous awards, industry recognition, and global media praise, Rupee remains at the forefront of crafting complex global beverages designed as the go-to pairing for Indian, spicy, & world cuisine. Bringing half a century of experience operating within the Indian restaurant category across Europe and North America, Rupee has disrupted and innovated within the Indian restaurant category. With limited Indian beer options available on the market for the last decade, our beers are slow brewed to traditional Indian recipes remaining all natural and easy to drink and enjoy by all.
OUR MISSION:
From our inception, Rupee has been a mission centric organization on a quest to reimagine the way the world enjoys beer with global food, while helping enhance the visibility of India – now the most populated nation on Earth.
OUR VISION:
Our strategic vision remains to amplify our brands’ continuous growth, and expand our availability across new global markets while remaining a thought leader within our category.
OUR VALUES:
NOTHING IS IMPOSSIBLE
Our origin story was founded on working against all odds. Everyday we wake up with a passion and gusto to produce results and reach new heights in beer.
QUALITY AND INNOVATION FIRST
The recipes we curate are of the highest quality and standards in the industry. By aligning with best in class industry leaders committed to research and development, Rupee is at the forefront of crafting complex beverages.
CREATE GLOBAL IMPACT
We think big and are continuously building the foundations to bring Rupee to a new audience of passionate beer drinkers across global markets.
AMBASSADORS OF CULTURE
We strive to uphold the rich heritage and culture of the Subcontinent across the world via beer. We are committed to helping educate more of the world on our India’s rich history one Rupee at a time.
ENTREPRENEURIAL SPIRIT
We act like owners. Everything we do, we do with intention, passion and zeal, We are serious about creating long term impact and prove you can be serious about business without wearing a suit.
ENJOY THE RIDE
We stay present, express gratitude, and always remind ourselves to take some time to have a little fun along the journey. After all, it’s only beer, not brain surgery.
DIVERSITY AND INCLUSION
Diversity makes the communities we serve stronger, and Rupee is committed to being an industry leader in helping diversify an industry historically not known to represent minority communities. We strive to educate, showcase and bring increased diversity, equity and inclusion to the global beer industry.
Rupee is an Equal Opportunity Employer & welcomes all qualified individuals to apply when a posting is available regardless of race, gender, gender identification, sex, sexual orientation, disability, national origin, armed-services status, age, or any other classification protected by local, state, or federal law.